This makes you stand out from other writers. Whether you are interested in writing reviews on gear, interviewing other drummers, or writing about a tour experience, every drummer has stories that outlets like Tom Tom and many other music sites will be interested in publishing. For more experienced drummers, like Richardson, more complicated options are available. Fresh content like articles, blogs, and videos are also a popular marketing tool.
There are frankly more opportunities for writers and creatives to find platforms to publish, though it might not be in a well-known outlet. There are plenty of drumming and music sites that are interested in publishing a guest piece by someone with a unique perspective. You can also ask the webmaster of the site to let you include a link to your website at the bottom of your article for some solid self-promotion as well.
Clients simply send the drummer the original track and, using either a professional or home studio, she then lays down her parts and sends them back.
After speaking to a wide variety of drummers at different stages in their career, there was one thing they all agreed about when it comes to making money online: Marketing is essential. While there are more and more ways to directly make money online, much of it is contingent on drummers already having an online presence and an online brand.
Social media, personal websites, and content marketing are all crucial marketing elements in establishing your professional credibility. YouTube in particular has become one of the premier platforms for achieving a degree of online celebrity that a drummer can then parlay into online session work, paid writing, and video gigs. Here are some of the best ways to plant the seeds for online financial success. Artists and bands even get signed to major labels based on their cover videos.
Making videos of cover songs is arguably the most popular form of performance videos on the web. Clara Townsend of Brighton, U. Townsend is 20 years old and has been a drummer for eight years and uploading videos onto YouTube for seven years. She cites Anika Nilles, a popular YouTube drummer who now leads drum clinics all over the world, as a big inspiration when she first saw her online five years ago. At first, they were getting a few hundred views on average.
Which makes it so much broader than just having a drum audience. For both drummers, YouTube is primarily a way to build an interest in themselves as players, which they hope to parlay into professional gigs.
You Own a Course: The advantage of creating a course is that you own the intellectual property, and it can provide passive income if it sells consistently over the years. Since you own the material, you can also enhance, tweak, and change the material over time to provide updates. Build Authority: Often, you need to build up an audience and authority online through a website before you should attempt making an online course.
You need some kind of consistent traffic source or email list of drummers, which naturally become your customers. Writing a book is another option, similar to creating a website or course. The advantage of writing a book is that very minimal updates may be needed in the future, which means your income could become passive over time.
Amazon Kindle is a way that many independent authors get started in the publishing world because there is very little overhead. What aspect of drumming is not covered yet in many books? Brainstorm and have a strategy before diving into the process of writing a book. Considering that we have online videos easily viewed on the internet, books may become less popular over time in the drumming community.
Saying that, a particular niche of people will always prefer the written word over video. People just have different tastes regarding the consumption of information. The book is utilitarian because you can play the notation in many different ways focusing on different limb independence during the provided lessons. Regarding the creation of products. In other words, can you think of a drumming related product you can create, which would solve a problem for your drumming practice? This is how many products are successfully created.
They are just solutions to everyday problems you encounter. It requires opening up your eyes and viewing routine activities from a different angle. Ask questions. Why do we drummers do it this way? Is there a better way to practice this? Is there a better piece of equipment that would solve this problem? In summary, drummers need to be a little creative at times to make a decent living. Combine Your Passions: To further elucidate on this point about creativity, what other passions do you have besides drumming?
You will also be taught how to promote and market your skills because unless people know what you can offer no one will pay you for it. We will even learn how to create an awesome website for cheap with a step by step video that walks you through it. So even the totally beginner that has very little computer knowledge can create their online shop to show off their skills.
That feature alone is often sold for quite a bit of money as a course. And speaking of money, there is a finances chapter which gives you templates and teaches you how to run your business. With those tools, the information and the plan you will never need to be in debt again.
You will know how much you need to earn and exactly how you will earn it. Chapter 1 — Introduction! It starts to create a mind shift in you so you become much more business minded. Chapter 2 — Key supporting skills — Here we look at supporting skills that enhance your employability as a musician. Chapter 3 — Gateway jobs — Here we look at some common job roles that can open doors and get you into your dream music job.
These are jobs that open the right doors. Chapter 4 — Live performance — We will break down the main ways you can earn money as a performing drummer, what skills you need in those roles and how you can find those jobs.
We also look at what you can earn in each role. Chapter 5 — Recording — A look at the different ways you can earn money as a recording drummer, what equipment you need and how to market yourself. Chapter 6 — Teaching — We explore how you can earn a living as a music teacher. As well as the skills, and legal aspects that are required we go deep here with marketing.
This applies to all other chapters but it is explained within the teaching chapter. Once you land on your utterly unique book idea, you need to decide whether you want to self-publish or sign a contract with an established publisher of music-related books.
The only real advantage of self-publishing is that you retain a greater percentage of the profits, though you will still need to cut a distribution deal with a publishing company,which accrues its own costs.
Most authors choose to work with publishing companies, and for very good reasons. After all, drumming is your real profession. When you sign an agreement with a publisher, they take on the day-to-day headaches, and you only have to collect your royalty checks. To pitch a book idea to a publisher, you need to write a brief summary of the book, a table of contents and at least one or two chapters.
Most standard publishing agreements promise to pay the author 10 percent of sales. But what kind of sales? Wholesale or retail? That is actually a negotiable point, and naturally, 10 percent of retail is much more attractive than 10 percent of wholesale.
Often publishing companies will ask an author to accept only 5 percent for foreign sales revenues, which is negotiable. From then on, publishers tend to pay royalties every six months. A reversion clause protects the author if the book goes out of print. Then you have the ability to shop it to another publisher or publish it yourself.
Videos are a whole other animal. Practically all drumming videos are instructional, and like method books, they provide a study course. If you are an up-and-coming drummer, it is much harder to break into the video market than it is to author a book. For one thing, the video market is completely saturated with titles that cover an incredibly wide range of styles and techniques.
So if you have your heart set on becoming a video star, you will first need to get your drumming career rolling. Always an available option, teching for other drummers can be a lucrative enterprise, depending on the level in which you work. It can also lead to bigger and better things. There are two types of techs: one specializes in setting up and tuning drums in the studio, and the other performs similar duties on the road. At the professional level, there are only so many available jobs out there, and like many other aspects of the music business, most of them go to those who already have built solid reputations.
The studio tech market is the most elite, and hardest to break into. Well-known studio drum techs like L. All of these studio techs are expert drum tuners, and launched the businesses by developing extensive collections of rare and vintage drums and cymbals. When you rise to their level, you can expect to earn a pretty penny for your efforts. But none of these fellows plan to retire anytime soon. However, they occasionally hire talented techs and less skilled humpers, so if you happen to live in one of these three cities, you could try to land a position with one of their production companies.
Road techs tour with a particular band, and are responsible for maintaining the drum gear in tip-top condition.
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