Today, the winery produces some 13, cases of wine per year. Pete has five daughters, one son, five grandkids and a "luvly wife, Sue. Starting my business was a gradual process. I left school at years-old and while I was working for my boss, I started my own gig selling fruit and veg at various open air markets around Nottingham.
I did this on my two days off every week. Today, my life is certainly very different running a winery. No real routine, just sorting out business every day during the summer season a giant commitment and still starting early!
Because the winery is closed in the winter these days, I usually head off on an adventure somewhere. Hard to answer. I have always worked weekends as they are the busiest days of the week for selling anything. There is no end goal as every day produces new opportunities and challenges. His food adventure television series, The Food Hunter, aired internationally and enticed consumers from the comfort of their armchairs. Pete launched a brand new adventure on July 1st, While the challenges and risks in this industry are many—this new product with only grow better with age!
From his early days selling tomatoes at an open-market fruit stand, to the expansion of a produce empire, Pete never fails to wow his customers with an experience that compels them to return — again.
And again. He now wows his corporate audience with the same zest and appeal. Pete explains that as he moved from wooden produce cart, to bricks and mortar, to multiple locations, he never stopped investing in the intangibles that elevate a commodity exchange into an adventure. Pete established a brand experience for his customers that is distinctive, memorable and cannot be replicated by his competition.
Sound good for your company or organization? Destination Workplaces — A Place of Choice! Take this opportunity to turn the tables and focus on serving your employees and their unique needs. Sew the seeds of success within your staff—and grow a healthy business! Build a destination workplace that retains and motivates the true ambassadors of your brand!
The produce industry is ever-changing with products literally dying by the second! I was accepted by the people and built a business. He became an in-demand speaker, making presentations about entrepreneurship. We traveled the world from Tahiti to Spain to Guatemala. Pete lives with his wife Sue on a farm in the Annapolis Valley near his latest venture — Luckett Vineyards. He once raced motorcycles and still loves to ride. But of course, two years in, I realized that was crazy.
Luckett said there was no planning that resulted in the new venture in the Azores, he just happened to be backpacking there because it was on his bucket list. He leaves for the island next week and will be there for six months, opening for business next May or June.
Start your Membership Now. Your home for the news shaping Canada's East Coast. Close Search. Branded Content Connect Collaborate Prosper.
0コメント